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Fashion Marketing

RRP $28.55

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While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Fashion Marketing: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. Using a variety of contemporary examples, the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior, market research, market segmentation, product planning and positioning, pricing, retailer relationships and additional classic marketing theories and practices as they relate to design. In addition, Fashion Marketing explores contemporary issues such as technology, social responsibility and ethics, sustainability and globalization in depth and considers effective strategies for various economic climates.


A World Of Fashion

RRP $71.50

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Though fashion has evolved into a much more dynamic and complex industry, the simple act of admiring someone else's clothing was just the spark that was need to start its evolution. Clothing began to be seen as a symbol of status and often reflected the times in which they were created and worn. Fashion, and in particular, clothing, has been woven into the tapestry of mankind's story from its beginning.


Fashioning The Frame

RRP $29.95

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The body has been the focus of much recent critical attention, but the clothed body less so. In answering the need to theorize dress, this book provides an overview of recent scholarship and presents an original theory of what dress means in relation to the body.

Identity relies on boundaries to individuate the self. Dress challenges boundaries: it frames the body and serves both to distinguish and connect self and ‘Other’. The authors argue that clothing is, then, both a boundary and not a boundary, that it is ambiguous and produces a complex relation between self and ‘not self’. In examining the role of dress in social structures, the authors argue that clothing can be seen as both restricting and liberating individual and collective identity.

In proposing that dress represents ‘a deep surface,’ a manifestation of the unconscious at work through apparently superficial phenomena, the book also questions the relationship between surface and depth and counters the notion of dress as disguise or concealment. The concept of the gaze and the role of gender are approached through a discussion of masks and veils. The authors argue that masks and veils paradoxically combine concealment and revelation, ‘truth’ and ‘deception’. Here the body and dress are both seen as forms of absence, with dress concealing not the body, but the absence of the physical body.

This provocative book is certain to become a landmark text for anyone interested in the intersection of dress, the body and critical theory.



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Fashion Fashion Lifestyle Instyle Australian Designers
Style Magazine Fashion Magazine Instyle Magazine In Styler
Instyle Hair Instyle Magazine Australia Life Instyle Melbourne Lifestyle & Fashion
Fashion & Style Guides Fashion & Textiles Design City Fashion Australian Style

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