Changing trends in fashion have always reflected large-scale social and cultural changes. Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others. Ideal for the undergraduate student of fashion and cultural studies, the book has a wide range of contemporary and historical case material which provides practical examples of trend analysis and change, from the art deco textile designs of Sonia Delaunay to the chameleonic shifts in Bob Dylan's appearance over time. Key issues in fashion and identity, such as race, gender and consumption are examined from different disciplinary angles to provide a critical overview of the field. Changing Fashion provides a concise guide to the main theories across disciplines that explain how and why media, clothing styles, and cultural practices fall in and out of fashion.
This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
The YMBA educational series is designed with Middle School (grades 6 to 9) students in mind. The YMBA It's My Business: Fashion Design is an exciting workbook that can be enjoyed independently or as a capstone to the YMBA learning workbook series. YMBA Fashion Design provides students with a workbook that combines topics from the YMBA learning workbooks as students CHOOSE their OWN business decisions in this decide-as-you-go format. At the completion of the workbook students score their decisions and view their business results.
The YMBA series presents one topic at a time in adetailed and simple to understand format. Ideas are approached and discussed in a variety of methods to capture a students learning style.
Business concepts are generally introduced to students at the end of high school or in college. YMBA believes students can achieve an understanding of the business world and life skills with the use of comprehensive introduction style learning workbooks. YMBA topics are discussed using relevant examples that are based on familiar student scenarios. This pattern keeps students engaged and actively learning by asking for on-going student input. In the It's My Business series the decisions made by the student are tabulated at the end of workbooks so students can compute the success of their own decisions. As a student completes the learning workbook you will likely see a demonstration of pride and confidence in their new business and daily life skills.
Recognizing business aspects and interactions in a marketplace will establish a foundation for learning the aspects of any profession to one day be chosen by the student. YMBA skills are in every industry and understanding business and daily life skills is essential for future success.
So why wait?
Achieve more with YMBA learning workbooks and provide a path for future accomplishment.