This comprehensive text focuses on the fashion segment of the retail industry. It begins with a broad overview of fashion retailing, then focuses on on-site and off-site environments, management and control functions, merchandising fashion products, and ends with communicating with and servicing the clientele. In this new edition, the authors focus on the globalization of the retail industry with emphasis on US retail expansion into foreign markets as well as global brands' proposed expansion into the US market. This edition has been extensively updated to include current trends including sustainable fashion, the growth of the multi-cultural market, and the impact of new technology and e-commerce. With many engaging photographs and examples to illustrate the concepts, Fashion Retailing is ideal for learning the fundamentals of global fashion retailing and the basic business concepts involved.
New to this Edition:
The incredibly popular Daily Mail column,Confessions of a Fashionista, feeds its hungry readers snippets of a life in the glittering yet deranged world of fashion. Now its anonymous author reveals both her identity and the true story of her giddyingly glamorous time in the style industry, with insider gossip on the people who populate it.
Changing trends in fashion have always reflected large-scale social and cultural changes. Changing Fashion presents for the first time a multi-disciplinary approach to examining fashion change, bringing together theory from fashion studies, cultural studies, sociology, psychology and art history, amongst others. Ideal for the undergraduate student of fashion and cultural studies, the book has a wide range of contemporary and historical case material which provides practical examples of trend analysis and change, from the art deco textile designs of Sonia Delaunay to the chameleonic shifts in Bob Dylan's appearance over time. Key issues in fashion and identity, such as race, gender and consumption are examined from different disciplinary angles to provide a critical overview of the field. Changing Fashion provides a concise guide to the main theories across disciplines that explain how and why media, clothing styles, and cultural practices fall in and out of fashion.